About Us

We're on the side of the restaurant.

Restaurants run on thin margins — then hand 30–40% of every delivery order to apps that own the customer. EatRoot exists to flip that: give independent restaurants the same AI and technology the big chains have, so they take orders directly, keep their guests, and keep their profit.

30–40%

Commission saved

11M+

Orders processed

2,400+

Restaurants

4.9

Owner rating

Why we started

The apps got rich. Restaurants got squeezed.

We watched great restaurants do everything right — full tables, loyal regulars, five-star food — and still struggle, because a third of every online order disappeared into marketplace commissions.

Worse, those apps owned the relationship. The restaurant never saw the guest's details, couldn't bring them back, and paid again for every repeat order.

So we built EatRoot: one platform that puts ordering, AI and marketing back in the restaurant's hands — commission-free, and simple enough to launch in days.

What we believe

The principles behind the platform

Restaurants first

Every decision is judged by one question: does it help the restaurant keep more of what it earns?

Commission-free, always

We charge for software, never a cut of your orders. Your margin is yours to keep.

AI that does the work

The busywork — building the site, answering the phone, winning guests back — should run itself.

You own your guests

Your customers, their data and their loyalty belong to you, not a marketplace.

Simple and fast

Live in days, not months. No developers, no jargon, no five-tablet chaos.

Built to scale

From one location to a whole community, the platform grows with you.

Our journey

How we got here

  1. 2023

    EatRoot founded

    Started with one belief: restaurants shouldn't rent their customers from the apps.

  2. 2024

    AI website builder launched

    Restaurants could go live with a branded site and menu in minutes, from a single photo.

  3. 2025

    AI phone receptionist

    An AI that answers every call, takes orders and books tables straight to the POS.

  4. 2026

    2,400+ restaurants and a community platform

    Independents now grow together with shared storefronts and pooled delivery.

The team

Restaurant people and AI builders

A small team obsessed with one thing — putting restaurants back in control of every order.

A

Founder & CEO

Product & vision

M

Co-founder & CTO

Engineering & AI

S

Head of Restaurant Success

Onboarding & support

R

Head of Growth

Marketing & partnerships

Want to build the future of restaurants with us? See open roles ›

Join the restaurants owning every order.

Start free, go live in days, and keep the margin you've been giving away.